Bike Republic – Best Of Inhome

Campaign Objectives

Target audience:
Bike Republic: get people to discover the fun of electric bikes

Objectives
– Introduce e-bike range and position Bike Republic as expert
– Show a range of different kind of e-bikes
– Sunday opening with breakfast as drive-to-store enabler

Strategy & Execution

– Create awareness on the e-bike range
– Use free breakfast and Sunday openings as extra activation
– Lower the purchase threshold with a discount

Reason Best Practice

– +86% of people who need a new bike would consider buying at Bike Republic
– 65% has the intention to visit the stores
– 35% has the intention to use the coupons from the folder