{"id":1113,"date":"2020-11-15T16:59:18","date_gmt":"2020-11-15T16:59:18","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1113"},"modified":"2020-11-15T17:45:46","modified_gmt":"2020-11-15T17:45:46","slug":"la-lorraine-sac-pain","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1113","title":{"rendered":"La Lorraine – Sac Pain"},"content":{"rendered":"\n
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Campaign Objectives<\/h4><\/div>
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The campaign objective is to increase sales with an original DM idea. Therefor they send people breadbags to their homes. With those bags they could go to their nearest shops to fill it with a free bread and as so people could get to know their products.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Media Characteristics<\/h4><\/div>
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Around 20 Carrefour with a radius of 3 to 4 km.
Targeting: high educated , High social class A B1 B2, +45 years old.

A little over 5.000 mailings were send out.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Reason Best Practice<\/h4><\/div>
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– Brand relationship
– Emotion and Engagement
– Consideration
– Impressive intent to act
– Conversations<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

Reason Best Practice (cont.)<\/strong><\/p>\n\n\n\n

Brand relationship<\/strong>:
56% of the whole panel doesn\u2019t know La Lorraine which means the brand is not very known
Emotion & engagement:(people who kept the bag)<\/strong>
\u2022 71% have positive emotions by receiving the breadbag
\u2022 11% of people\u2019 s opinion improved and 89% remained their opinion, there is no deterioration on the impact of the brand
Consideration: (whole panel)<\/strong>
\u2022 54% would consider to buy their bread from La Lorraine in the future
Impressive intent to act! (people who kept the bag)<\/strong>
\u2022 71% intend to get the free bread, 6% already did
Conversations: (people who kept the bag)<\/strong>
\u2022 42% will talked about the bag, 24% already did it<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/La-Lorraine-sac-de-pain-FR.png",570,780,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/La-Lorraine-sac-de-pain-FR-150x150.png",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/La-Lorraine-sac-de-pain-FR-219x300.png",219,300,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/La-Lorraine-sac-de-pain-FR.png",570,780,false],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/La-Lorraine-sac-de-pain-FR.png",570,780,false],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/La-Lorraine-sac-de-pain-FR.png",570,780,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/La-Lorraine-sac-de-pain-FR.png",570,780,false]},"uagb_author_info":{"display_name":"InHome Editor","author_link":"https:\/\/staging.best-of-inhome.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1113"}],"version-history":[{"count":4,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1113\/revisions\/1173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/media\/1116"}],"wp:attachment":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}