{"id":1124,"date":"2020-11-15T17:19:29","date_gmt":"2020-11-15T17:19:29","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1124"},"modified":"2020-12-11T14:31:27","modified_gmt":"2020-12-11T14:31:27","slug":"jbc-happy-birthday-campaign","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1124","title":{"rendered":"JBC Happy Birthday campaign"},"content":{"rendered":"\n
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Campaign Objectives<\/h4><\/div>
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Renforcement de la loyaut\u00e9 & du brand love
Gagner en sympathie (un DM qui rend parents et enfants contents)
\u00catre proche de ses clients
Drive to store et drive ton web \u00e9galement (les 20% \u00e9tant \u00e9galement valable online)<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Media Characteristics<\/h4><\/div>
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Les enfants des clients JBC re\u00e7oivent une carte d\u2019anniversaire personnalis\u00e9e qui leur permet, en se rendant en magasin, d\u2019avoir un livre en cadeau & 20% de reduction sur un article.
Pour les enfants jusqu\u2019\u00e0 11 ans.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Reason Best Practice<\/h4><\/div>
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Tr\u00e8s belle campagne aliant :
– Format et design impactant
– Personnalisation
– Time sensitive (anniversaire)
– Un cadeau (=drive to store et client qui se sent choy\u00e9)
– Le choix pour le client (choix magasin ou online, choix de prendre que le cadeau et plus tard les 20%)<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/JBC-verjaardag.png",607,426,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/JBC-verjaardag-150x150.png",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/JBC-verjaardag-300x211.png",300,211,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/JBC-verjaardag.png",607,426,false],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/JBC-verjaardag.png",607,426,false],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/JBC-verjaardag.png",607,426,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2020\/11\/JBC-verjaardag.png",607,426,false]},"uagb_author_info":{"display_name":"InHome Editor","author_link":"https:\/\/staging.best-of-inhome.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1124"}],"version-history":[{"count":12,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1124\/revisions"}],"predecessor-version":[{"id":1207,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1124\/revisions\/1207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/media\/1160"}],"wp:attachment":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}