{"id":1217,"date":"2021-06-11T16:50:39","date_gmt":"2021-06-11T16:50:39","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1217"},"modified":"2021-06-17T12:56:16","modified_gmt":"2021-06-17T12:56:16","slug":"europ-assistance-medical-services-campaign","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1217","title":{"rendered":"Europ Assistance Medical Services campaign"},"content":{"rendered":"\n
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Campaign Objectives<\/h4><\/div>
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– Raise awareness on the new medical assistance service
– Explain the different elements or services
– Get the addressees to subscribe to the medical assistance service<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Media Characteristics<\/h4><\/div>
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A direct mailing with different elements was sent with an introduction letter summing up the advantages and a promotional offer (-25%).
– A 1st leaflet explaining the different advantages, each advantage symbolized by a medicine or medical device (e.g., bandage).
– A 2nd<\/sup> leaflet looking like a medical cabinet containing the different medicines or medical devices; each item represents an advantage\/element of the medical assistance.
The DM was supported by an online video and social media campaign.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Reason Best Practice<\/h4><\/div>
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The campaign theme for medical assistance and medical support is emphasized by the usage of medical pictograms<\/strong> and the images in a medical setting.

These graphical elements are used in the overall DM making it consistent
The fact that 3 different propositions are offered makes that each reader feels him or her personally addressed.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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