{"id":1233,"date":"2021-06-14T10:36:33","date_gmt":"2021-06-14T10:36:33","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1233"},"modified":"2021-06-17T13:04:10","modified_gmt":"2021-06-17T13:04:10","slug":"carrefour-baby","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1233","title":{"rendered":"Carrefour Baby"},"content":{"rendered":"\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"413\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png\" alt=\"\" data-id=\"1236\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1236\" class=\"wp-image-1236\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png 592w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL-300x209.png 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"543\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Env-Baby-S07_PROD-FR.jpg\" alt=\"\" data-id=\"1234\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Env-Baby-S07_PROD-FR.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1234\" class=\"wp-image-1234\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Env-Baby-S07_PROD-FR.jpg 900w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Env-Baby-S07_PROD-FR-300x181.jpg 300w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Env-Baby-S07_PROD-FR-768x463.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-25c64229\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-12f3e74d\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Campaign Objectives<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\"><strong>Target audience<\/strong>: <br>Consommateurs de produits pour b\u00e9b\u00e9s chez Carrefour (database carrefour)<br><strong>Objectives:<\/strong> <br>Acquisition \/ cross- upselling \/ notori\u00e9t\u00e9<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-241306eb\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Strategy &amp; Execution<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Au travers&nbsp;d\u2019une&nbsp;enveloppe qui se d\u00e9marque, Carrefour propose un livret compos\u00e9 de coupons de diff\u00e9rentes marques pour les b\u00e9b\u00e9s. Les parents sont certainement int\u00e9rress\u00e9s&nbsp;d\u2019avoir&nbsp;des conseils et des points bonus \u00e0 lachat des produits participants.<br>En plus des coupons, Carrefour propose \u00e9galement de se rendre sur le site www.mybabylove.be . Lorsque le client rejoint la communaut\u00e9 My Baby love il peut profiter de nombreux avantages ainsi que des conseils et promos des marques de pu\u00e9riculture.<br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-029fde45\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Reason Best Practice<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Avec&nbsp;\u201cPrenez soin de votre b\u00e9b\u00e9, nous prenons soin de votre&nbsp;budget\u201d Carrefour&nbsp;touche sa cible : les consommateurs de produits b\u00e9b\u00e9 dans&nbsp;l\u2019enseigne.&nbsp;D\u2019une&nbsp;part, carrefour fait conna\u00eetre les produits de ses partenaires et&nbsp;d\u2019autre&nbsp;part incite&nbsp;l\u2019achat&nbsp;en proposant des points bonus. Avec leur enveloppe impactante (color\u00e9e et relevante) je trouve que Carrefour touche sa cible en plein coeur. Ses partenaires&nbsp;s\u2019en&nbsp;voient certainement ravis car selon un barom\u00e8tre effectu\u00e9 les r\u00e9ultats sont impactants. En effet, sur ceux qui se souviennent du mailing, 94%&nbsp;l\u2019ont&nbsp;ouvert et 96%&nbsp;l\u2019ont&nbsp;lu-parcouru. Par ailleurs, sur ceux qui&nbsp;l\u2019ont&nbsp;lu 90% ont&nbsp;l\u2019intention d\u2019agir&nbsp;! La preuve une fois de plus que&nbsp;lorsqu\u2019il&nbsp;est bien cibl\u00e9 et relevant, le DM fonctionne \u00e0 merveille<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-1233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6","category-activation"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png",592,413,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL-150x150.png",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL-300x209.png",300,209,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png",592,413,false],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png",592,413,false],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png",592,413,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/Carrefour_Env-BabyNL.png",592,413,false]},"uagb_author_info":{"display_name":"InHome Editor","author_link":"https:\/\/staging.best-of-inhome.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1233"}],"version-history":[{"count":2,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1233\/revisions"}],"predecessor-version":[{"id":1279,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1233\/revisions\/1279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/media\/1236"}],"wp:attachment":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}