{"id":1239,"date":"2021-06-17T11:57:54","date_gmt":"2021-06-17T11:57:54","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1239"},"modified":"2021-06-17T12:59:58","modified_gmt":"2021-06-17T12:59:58","slug":"mcdonalds-valentijn","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1239","title":{"rendered":"McDonald&#8217;s Valentijn"},"content":{"rendered":"\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-Valent_Cards-Uber.jpg\" alt=\"\" data-id=\"1241\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-Valent_Cards-Uber.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1241\" class=\"wp-image-1241\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-Valent_Cards-Uber.jpg 900w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-Valent_Cards-Uber-300x200.jpg 300w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-Valent_Cards-Uber-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d2ee0afd\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-3dbdbf20\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Campaign Objectives<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\"><strong>Target audience<\/strong>: <br>Potential customers 1km around the 42 McDelivery restaurants<br><strong>Objectives:<\/strong> <br>objectifs com : brands awareness est le premier objectif<br>objectifs business : conversion, drive sales of McDelivery restaurants<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-92adcc9b\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Strategy &amp; Execution<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Avec une chouette carte postale McDo fait conna\u00eetre son syst\u00e8me de delivery avec uber eats et permet aux clients&nbsp;d\u2019obtenir 10\u20ac de&nbsp;r\u00e9duction<br>McDo entend donc, en p\u00e9riode de corona, rester top of mind et pour cela le courrier est un excellent moyen<br>Campagne compl\u00e9mentaire on et offline : distripost + online (facebook, instagram)<br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-90748ff3\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Reason Best Practice<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Avec les mesures du gouvernement pour endiguer le corona, les McDonalds ont d\u00fb fermer leurs portes. Mcdo a heureusement pu continuer gr\u00e2ce au pick up et au delivery.<br><br><strong>Campaign Results<\/strong><br>&#8211; &nbsp;McDonald&#8217;s stores saw an average uplift of +15% in trips vs the previous four weeks and +21% in sales.<br>&#8211; &nbsp;17,3% of orders with the promocode were first time eaters (that had never ordered via Uber Eats before)<br>&#8211; &nbsp;The campaign was a great success in building awareness of both brands and driving incremental trips and sales.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-1239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6","category-prospecting"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-uitgelicht2.jpg",1517,886,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-uitgelicht2-150x150.jpg",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-uitgelicht2-300x175.jpg",300,175,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-uitgelicht2-768x449.jpg",768,449,true],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-uitgelicht2-1024x598.jpg",1024,598,true],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-uitgelicht2.jpg",1517,886,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/06\/McDeli-uitgelicht2.jpg",1517,886,false]},"uagb_author_info":{"display_name":"InHome Editor","author_link":"https:\/\/staging.best-of-inhome.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1239"}],"version-history":[{"count":3,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1239\/revisions"}],"predecessor-version":[{"id":1277,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1239\/revisions\/1277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/media\/1276"}],"wp:attachment":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}