{"id":1244,"date":"2021-06-17T12:11:30","date_gmt":"2021-06-17T12:11:30","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1244"},"modified":"2021-06-17T13:05:28","modified_gmt":"2021-06-17T13:05:28","slug":"bebat-battery-recycling-campaign","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1244","title":{"rendered":"Bebat Battery Recycling campaign"},"content":{"rendered":"\n
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Campaign Objectives<\/h4><\/div>
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Target audience: all Belgians 18+
Objectives:
– Increase awareness around Bebat.
– Increase consideration to collect and recycle batteries.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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Strategy & Execution<\/h4><\/div>
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Main goal was to inform the Belgian population about Bebat , the collection points and to help them to collect and store used batteries.

Two big national media campaigns including door-to-door mailing, TV, radio and OOH were set up with included CTA to bring the used batteries to a recycling point.
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Reason Best Practice<\/h4><\/div>
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– The Barometer post campaign results show that the recall rate has increased to 74% in April 2020 vs. 64% in Oct. 2019, this rate is also significantly higher for the NL part (80%) compared to the FR part (70%) during the last wave.
We also see that the intention to act has increased during the 2nd<\/sup> wave in 2020: 72% of the readers vs. 39% in Oct. 2019.
We can conclude that facilitating the objective (collect & recycle) with a plastic bag or cardboard box leads to positive results; 94% (April) and 98% (Oct.) of all readers intends to bring batteries to the collection point.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n

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