{"id":1301,"date":"2021-12-21T11:31:59","date_gmt":"2021-12-21T11:31:59","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1301"},"modified":"2022-01-27T09:16:51","modified_gmt":"2022-01-27T09:16:51","slug":"maerten-partners","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1301","title":{"rendered":"Maerten & Partners"},"content":{"rendered":"\n
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Campaign Objectives<\/h4><\/div>
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Target audience<\/strong>:
Maerten & Partners helps to find that unique interim or project manager who perfects a team and even boosts the team\u2019s overall performance.<\/em>

Objectives<\/strong>
Get on the radar screen of business prospects in a non-intrusive way.
Have an introduction meeting with them to explain the services and way of   working, and to verify where we can be of help for them
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Strategy & Execution<\/h4><\/div>
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– A box of color pencils, in which the orange one is missing, is sent by DM to the prospect with a cover letter, explaining the link between the set of pencils the service offering.
– +\/- 2 weeks after sending the box, a Maerten & Partners representative contacts the receiver to schedule an introduction meeting.
– The missing orange pencil is sent by DM to the prospect after the online introduction meeting.  
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Reason Best Practice<\/h4><\/div>
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2020 RESULTS
– 381 sets were sent
– 89 introduction meetings were scheduled

2021 RESULTS
– 365 sets were sent
– 91 introduction meetings were scheduled<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

The Eye of the Expert<\/h4>\n\n\n\n

\u201cEven though we are clearly in a digital age, the strength of our campaign lies in its physical character\u201d<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n

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