{"id":1313,"date":"2021-12-21T12:00:17","date_gmt":"2021-12-21T12:00:17","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1313"},"modified":"2021-12-21T12:00:17","modified_gmt":"2021-12-21T12:00:17","slug":"mr-georges-opmerkelijk","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1313","title":{"rendered":"Mr Georges Opmerkelijk"},"content":{"rendered":"\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"842\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg\" alt=\"\" data-id=\"1319\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1319\" class=\"wp-image-1319\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg 595w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover-212x300.jpg 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk_cover.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"842\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk_cover.jpg\" alt=\"\" data-id=\"1318\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk_cover.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1318\" class=\"wp-image-1318\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk_cover.jpg 595w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk_cover-212x300.jpg 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-2-1024x724.jpeg\" alt=\"\" data-id=\"1314\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-2.jpeg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1314\" class=\"wp-image-1314\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-2-1024x724.jpeg 1024w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-2-300x212.jpeg 300w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-2-768x543.jpeg 768w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-2.jpeg 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-3-1024x724.jpeg\" alt=\"\" data-id=\"1316\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-3.jpeg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1316\" class=\"wp-image-1316\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-3-1024x724.jpeg 1024w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-3-300x212.jpeg 300w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-3-768x543.jpeg 768w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-3.jpeg 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-4.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-4-1024x724.jpeg\" alt=\"\" data-id=\"1315\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-4.jpeg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1315\" class=\"wp-image-1315\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-4-1024x724.jpeg 1024w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-4-300x212.jpeg 300w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-4-768x543.jpeg 768w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Opmerkelijk-4.jpeg 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable5.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable5.jpeg\" alt=\"\" data-id=\"1317\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable5.jpeg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1317\" class=\"wp-image-1317\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable5.jpeg 566w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable5-212x300.jpeg 212w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-00df5642\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-3e0da0a6\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Campaign Objectives<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\"><strong>Target audience<\/strong>: <br><em>Mr. George opened a shop in shop with handpicked quality food @ Delhaize Keerbergen and wanted the neighbors to know.<\/em><br><br><strong>Objectives<\/strong><br>Raise awareness on new store opening and <br>Drive people to new store \u00a0<br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-57436947\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Strategy &amp; Execution<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">&#8211; A door to door campaign, with a Direct Mail character<br>&#8211; A handwritten postcard to create an intimate connection with the neighbors<br>&#8211; A store visit invitation supported by a free tasting<br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-2f36cba3\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Reason Best Practice<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Although non-addressed, the campaign feels <strong>personal<\/strong>. By sending this through the letterbox, you create an immediate connection.<br><br>The <strong>handwritten<\/strong> font and simulated stamp gives the receiver the idea Mr. Georges is a friend. Some receivers even came to thank Mr. Georges with their postcard in hand.<br><br>A simple <strong>postcard<\/strong> with <strong>tasty pictures <\/strong>does the job perfectly.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The Eye of the Expert<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cA perfectly executed door to door campaign, creating intimacy and authenticity while our mouths water\u201d<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,5,11],"tags":[],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6","category-prospecting","category-unaddressed"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg",595,842,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover-150x150.jpg",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover-212x300.jpg",212,300,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg",595,842,false],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg",595,842,false],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg",595,842,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Mr-Georges-Remarquable-cover.jpg",595,842,false]},"uagb_author_info":{"display_name":"InHome Editor","author_link":"https:\/\/staging.best-of-inhome.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1313"}],"version-history":[{"count":1,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1313\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1313\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}