{"id":1333,"date":"2021-12-22T17:46:02","date_gmt":"2021-12-22T17:46:02","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1333"},"modified":"2021-12-24T09:57:43","modified_gmt":"2021-12-24T09:57:43","slug":"farmaline","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1333","title":{"rendered":"Farmaline"},"content":{"rendered":"\n<figure class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_2_masked.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"692\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_2_masked.jpg\" alt=\"\" data-id=\"1389\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_2_masked.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/2021\/farmaline\/attachment\/farmaline_2_masked\/\" class=\"wp-image-1389\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_2_masked.jpg 556w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_2_masked-241x300.jpg 241w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_1_masked.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"716\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_1_masked.jpg\" alt=\"\" data-id=\"1386\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_1_masked.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/2021\/farmaline\/attachment\/farmaline_1_masked\/\" class=\"wp-image-1386\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_1_masked.jpg 580w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_1_masked-243x300.jpg 243w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_voucher.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"716\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_voucher.jpg\" alt=\"\" data-id=\"1336\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_voucher.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1336\" class=\"wp-image-1336\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_voucher.jpg 580w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_voucher-243x300.jpg 243w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-a543191b\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-a173d575\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Campaign Objectives<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\"><strong>Target audience<\/strong>: <br><em>Farmaline wanted to reward loyal clients and sell more within specific product lines<\/em><br><br><strong>Objectives<\/strong><br>Cross and deep selling among active clients<br>Drive to webshop &nbsp;<br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-a594588c\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Strategy &amp; Execution<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">&#8211; Creative selfmailer resembling a makeup bag&nbsp;<br><br>&#8211; \u20ac5 spend voucher (from \u20ac50 spent)&nbsp;<br><br>&#8211; Highlighting exclusive reductions and savings<br><br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-138e025c\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Reason Best Practice<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Paper Mail gets noticed. And the more your mailing <strong>stands out<\/strong>, the better your message gets read &amp; recalled. Farmaline has understood that and is creative by imitating a beauty bag in selfmailer format : it\u2019s original &amp; it aroused curiosity<br><br>We observe <strong>+21% image improvement among readers<\/strong>. When it is well executed, IHA is also a powerful tool that improves brand awareness.<br><br>Belgians love their coupons and by using a spend voucher you increase total spendings. For this case, <strong>75% of readers intend to use spend voucher<\/strong>.<br><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The Eye of the Expert<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cA nice selfmailer that stands out and a \u20ac5 voucher make this DM a standout case with a very good recall\u201d<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,8,10],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6","category-activation","category-addressed"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_uitgelicht.jpg",811,590,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_uitgelicht-150x150.jpg",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_uitgelicht-300x218.jpg",300,218,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_uitgelicht-768x559.jpg",768,559,true],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_uitgelicht.jpg",811,590,false],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_uitgelicht.jpg",811,590,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/Farmaline_uitgelicht.jpg",811,590,false]},"uagb_author_info":{"display_name":"InHome Editor","author_link":"https:\/\/staging.best-of-inhome.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1333"}],"version-history":[{"count":8,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":1390,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1333\/revisions\/1390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}