{"id":1353,"date":"2021-12-24T09:22:05","date_gmt":"2021-12-24T09:22:05","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1353"},"modified":"2022-01-03T17:22:36","modified_gmt":"2022-01-03T17:22:36","slug":"kbc-activation","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1353","title":{"rendered":"KBC Activation"},"content":{"rendered":"\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"851\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg\" alt=\"\" data-id=\"1356\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1356\" class=\"wp-image-1356\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg 418w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown-147x300.jpg 147w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet10241024_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"851\" src=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet10241024_2.jpg\" alt=\"\" data-id=\"1354\" data-full-url=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet10241024_2.jpg\" data-link=\"https:\/\/staging.best-of-inhome.be\/?attachment_id=1354\" class=\"wp-image-1354\" srcset=\"https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet10241024_2.jpg 418w, https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet10241024_2-147x300.jpg 147w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-738b0755\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-474e1f52\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Campaign Objectives<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\"><strong>Target audience<\/strong>: <br><em>In December \u201819, KBC launched \u2018Deals\u2019, a platform to retrieve cashbacks when buying at your favourite dealers.<br>After having converted the easy-reachable clients to Deals via their owned channels in July \u201921, KBC was looking for a strategy to raise consideration among the non-converted.<br><\/em><br><strong>Objectives<\/strong><br>Raise awareness &amp; consideration on the Deals offer among KBC Mobile users<br>Stimulate users to activate Deals in their KBC Mobile app&nbsp;&nbsp;<br><br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-27dd90b4\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Strategy &amp; Execution<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">&#8211; Follow up multiple email &amp; in-app communications with a convincing Paper Mail<br>&#8211; Get the KBC Deals offer (literally) in the hands of KBC Mobile users<br>&#8211; Raise consideration by highlighting popular \u2018Deals\u2019 benefits&nbsp;<br><br><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-4628ecb4\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Reason Best Practice<\/h4><\/div><div class=\"uagb-ifb-separator-parent\"><div class=\"uagb-ifb-separator\"><\/div><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\"><strong>QR codes drive conversion<\/strong>: 2,3% QR code scans<br>+50% of new Paper Mail Deals users activate via QR code pathway&nbsp;<br><br>Paper Mail remains <strong>active<\/strong> in the heart of the home <strong>for multiple weeks<\/strong><br>Conversion after 1w: 3,9%, after 2w: 4,6%<br><br>\u20ac53.000 <strong>profit<\/strong> for KBC in the long run<br><strong>\u20ac1 = \u20ac3,6<\/strong> long term return for every \u20ac invested in Paper Mail&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,8,10,12],"tags":[],"class_list":["post-1353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6","category-activation","category-addressed","category-crowned"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg",418,851,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown-150x150.jpg",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown-147x300.jpg",147,300,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg",418,851,false],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg",418,851,false],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg",418,851,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2021\/12\/DM_KBC_Deals_Leaflet_crown.jpg",418,851,false]},"uagb_author_info":{"display_name":"InHome 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