{"id":1432,"date":"2022-11-02T09:42:29","date_gmt":"2022-11-02T09:42:29","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1432"},"modified":"2022-11-02T11:45:20","modified_gmt":"2022-11-02T11:45:20","slug":"lola-liza","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1432","title":{"rendered":"Lola & Liza"},"content":{"rendered":"\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n\n\n\n
<\/div>
\n
\n
\n
<\/path><\/svg><\/div>

Campaign Objectives<\/h4><\/div>

Target audience<\/strong>:
L&L wants to position itself as the brand that has been accompanying women for over 20 years and that adapts to different morphologies. L&L Empowers women in their feminity.

Objectives<\/strong>
Raise awareness & brand positioning to acquire new clients
Drive to store & drive to web<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/path><\/svg><\/div>

Strategy & Execution<\/h4><\/div>

– Promotion of a specific collection with a plus size ambassador
– Inspirationnal content
– Send a paper mail and continue the conversation by email


<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/path><\/svg><\/div>

Reason Best Practice<\/h4><\/div>

\u201cChez LolaLiza on vous aime toutes\u201d.
This is a beautiful slogan, but it is applied in reality. L&L is launching a collection available up to size 48 so that every woman can find her perfect outfit. Plus size ambassador Marine Eloy inspires L&L customers, a great example of inclusion.

For this campaign L&L sent a paper mail followed by a reminder email. A very good idea when you know that :
– Starting your campaign with paper mail and having it followed by email leads to 22% more buying intention (<Post NL\u200b)
– 51% of consumers prefer an email\/direct mail combination (<RoyalMail – CMO Council and Pitney Bows\u200b)

L&L tested two versions: a version with a 40% discount (valid in shop and online) and a version with a free dress (valid only online with a personal code). L&L feared a rush of free dresses, but in the end the two actions had a similar and nice success.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[14,8,10,9],"tags":[],"class_list":["post-1432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-14","category-activation","category-addressed","category-informational"],"uagb_featured_image_src":{"full":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2022\/11\/LolaLiza-1.jpg",1200,1388,false],"thumbnail":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2022\/11\/LolaLiza-1-150x150.jpg",150,150,true],"medium":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2022\/11\/LolaLiza-1-259x300.jpg",259,300,true],"medium_large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2022\/11\/LolaLiza-1-768x888.jpg",768,888,true],"large":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2022\/11\/LolaLiza-1-885x1024.jpg",885,1024,true],"1536x1536":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2022\/11\/LolaLiza-1.jpg",1200,1388,false],"2048x2048":["https:\/\/staging.best-of-inhome.be\/wp-content\/uploads\/2022\/11\/LolaLiza-1.jpg",1200,1388,false]},"uagb_author_info":{"display_name":"InHome Editor","author_link":"https:\/\/staging.best-of-inhome.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1432"}],"version-history":[{"count":2,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1432\/revisions"}],"predecessor-version":[{"id":1476,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/posts\/1432\/revisions\/1476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=\/wp\/v2\/media\/1433"}],"wp:attachment":[{"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.best-of-inhome.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}