{"id":1435,"date":"2022-11-02T10:08:07","date_gmt":"2022-11-02T10:08:07","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1435"},"modified":"2022-11-02T11:46:14","modified_gmt":"2022-11-02T11:46:14","slug":"belisol-birthday-activation","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1435","title":{"rendered":"Belisol Birthday Activation"},"content":{"rendered":"\n
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Campaign Objectives<\/h4><\/div>

Target audience<\/strong>:
For its 45th birthday Belisol launched a campaign including Paper Mail to celebrate this event together with its loyal clients.

Objectives<\/strong>
Emphasize the 45th birthday of Belisol through the trustworthiness of the products
Activate clients through social media to extend the campaign and generate extra reach <\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Strategy & Execution<\/h4><\/div>

– Multichannel campaign with online and radio
– Target group: existing clients 25_60 y.o. planning to renovate or build
– Social media activation: share a picture of your decorated building fa\u00e7ade and win prizes


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Reason Best Practice<\/h4><\/div>

– Paper Mail positively surprises the recipient, especially when you let him participate in your birthday activation and add a festive touch.
– Use the quality of your products, your service and warranty to create trust together with your customer satisfaction. Let them take pictures of your products sharing them on social media
– Adding a social media layer to the campaign adds extra reach and extends the duration, your clients will become your ambassadors and spread your message.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n

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