{"id":1442,"date":"2022-11-02T10:31:48","date_gmt":"2022-11-02T10:31:48","guid":{"rendered":"https:\/\/staging.best-of-inhome.be\/?p=1442"},"modified":"2022-11-02T11:44:06","modified_gmt":"2022-11-02T11:44:06","slug":"de-kaasfee-knokke","status":"publish","type":"post","link":"https:\/\/staging.best-of-inhome.be\/?p=1442","title":{"rendered":"De Kaasfee Knokke"},"content":{"rendered":"\n
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Campaign Objectives<\/h4><\/div>

Target audience<\/strong>:
While many people use social media these days, Kathy decided to stand out and choose a postcard. It turned out to be the right choice. All went smoothly, with bpost and with the printer

Objectives<\/strong>
Raise awareness around the opening of the shop
Stand Out with a Post card
Drive to store<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Strategy & Execution<\/h4><\/div>

– Create curiosity
– Use authenticity, stimulate the sences with a post card
– Attract customers with a goodie bag to pick up in store & a contest with the card <\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Reason Best Practice<\/h4><\/div>

– Although the card was not personalized, customers had the impression they were addressed personally.
– A simple and attractive example of a drive to store mechanism: with a gift to pick up in store.
– Not many activation methods were necessary: an inspiring post card & a surprise in store was enough to activate the inhabitants of Knokke.<\/p><\/div><\/div>\n\n\n\n

The Eye of the Expert<\/h4>\n\n\n\n

“Kathy could have listened to others and chosen to do the same as most do, but she dared to be different & to \u201cstand out with a post card”<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n

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